'Sleep on Side; Stillbirth Prevention Campaign' launched nationally

June 2018

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Cure Kids, together with University of Auckland and Ministry of Health, has launched the ‘Sleep on Side; Stillbirth Prevention Campaign’ on 27 June, 2018.

This national campaign advises expectant mums to sleep on their side from 28 weeks of pregnancy with the aim of reducing the risk of stillbirth in the late stages of pregnancy. With contributions from generous New Zealanders like you, we are proud to have supported the research behind this campaign since 2007, enabling New Zealand researchers to lead the way with these internationally significant findings.

The conclusion from four studies- two led by Professor Lesley McCowan in New Zealand, one in Australia and one in the UK – which analysed more than 800 late pregnancy stillbirth cases, revealed a 2.5 to 6-fold increase in the risk of late stillbirth if women go to sleep lying on their back.

It is estimated that if all pregnant women go to sleep on their side from 28 weeks of pregnancy, approximately 16 unborn babies’ lives could be saved each year in New Zealand. An estimated 1 in 20 pregnant women in New Zealand go to sleep on their back during late pregnancy.

While it has been common for women to be advised to sleep on their side when pregnant, research has now confirmed the very consistent association between going-to-sleep position and late stillbirth.

Full Media Release: CK Sleep on Side Media Release

For more information on the campaign and FAQs, please click here.