Briscoes hits $5 million raised for Cure Kids

Aug 2016

Briscoe Group have been a key partner since 2004 and have just hit $5million of funds raised for Cure Kids!

Briscoes, Rebel Sport and Living & Giving support Cure Kids throughout the year with a number of campaigns and events.  This month we are celebrating the record breaking 2016 Add What You Can Campaign that raised more than $300,000.

That’s $50,000 more than last years’ campaign and the team aren’t slowing down!

This growth has been driven by the phenomenal team at Briscoe Group – from the Managing Director Rod Duke, right through to the front line staff.

Their motivation to help Kiwi kids is second to none and they are gunning to become Cure Kids first $1m a year partner.

The best part about the Add What You Can Campaign is that a little goes a long way. Customers are asked to add a small donation to their purchases each time they visit during the five-week campaign and the combination of a big business foot print, a strong and positive team culture and a worthy cause culminates in significant funds raised for Cure Kids.

Briscoe Group staff make it special and unique by having fun raising these funds.

Each individual store adds their flair to the campaign by taking part in fun and innovative activities – don’t be surprised if you walk in to a store and the staff are dressed as super heroes or in onesies.

Thank you to the Briscoe Group and to the thousands of customers that supported this years Add What You Can Campaign. We couldn’t cure kids without you.