Briscoe Group raises over $240,000 for Cure Kids!


Briscoe Group’s annual ‘Add What You Can’ campaign has ended last week, raising a grand total of over $240,000!

Over the course of five weeks, Briscoes, Rebel Sport NZ and Living & Giving stores across the country raised awareness and funds for Cure Kids by asking customers to add a donation to their purchase. We were so blown away by their enthusiasm and efforts in organising special events like delicious bake sales and fun runs.

A definite highlight of this campaign was the ‘Superhero Saturday’ weekend, where staff dressed up as their favourite superheroes for the cause – our lovely ambassadors joined in by visiting their local stores all dressed up too! It was heartwarming to see everyone having an amazing time.

Briscoe Group is one of our biggest funding partners, and they are definitely one of the most passionate partners we are blessed to have. We are very thankful for their support towards funding vital child health research, as well as towards our ambassadors.

“Every year our teams go above and beyond and I am extremely proud to be part of such a passionate team driven to make a difference in the lives of our Kiwi kids in need. Their support, energy and determination to raise more funds every year is incredible and we look forward to having yet another record year in fundraising for Cure Kids.”
– Rod Duke, Briscoe Group Managing Director

Thank you Briscoe Group for being ever so passionate and supportive towards funding vital child health research. Without you, our efforts would not have been possible.


Kemper, who lives with a genetic condition, fundraised extra money by doing cartwheels around the carpark!

Delicious bake sales by the teams!

100% effort from everyone!