Cure Kids’ Iconic Red Nose Day Appeal Gets Digital Makeover
Monday 2nd September 2019
Today, Cure Kids launches an interactive storybook app as a new innovative donation mechanism for the flagship fundraiser – Red Nose Day.
Back Home to You, A Red Nose Fable is an imaginative children’s fable revealing the story behind the Red Nose and the real work Cure Kids does to deliver on its mission to fund “big research for little lives”. The interactive storybook app written and illustrated by Raymond McGrath, symbolises how research funded by Cure Kids brings hope to tamariki across New Zealand.
The app includes both English and Te Reo Māori translations by the well-known voices of Toni Street and Stacey Morrison. Plus, as a story for kids, 11-year-old Cure Kids ambassador, Eva, also narrates her version of the story.
The new storybook app is the result of a partnership between Cure Kids, author and illustrator; Raymond McGrath, interactive digital specialists, Kiwa Digital and communications agency Anthem. The app is available for both Android and Apple users and provides an engaging alternative to help Cure Kids reach their $1.2 million fundraising target.
Cure Kids CEO, Frances Benge says for this year’s campaign they wanted a fresh approach to engage Aotearoa with Red Nose Day, and to focus the campaign around precious moments with loved ones. The story, as explored on the app is something for families and children to delight in.
“We are excited to launch this as part of our Red Nose Day campaign, a first for Cure Kids. We know people love to help but life is busy and time with our whānau is precious. That’s why this Red Nose Appeal, we’ve created a magical storybook app that allows New Zealanders to help Cure Kids raise funds, while enjoying a precious moment with their tamariki.”
“Raymond’s book is an imaginative way of bringing to life how Cure Kids funded research brings hope to tamariki across New Zealand. We love this story and want to share it far and wide,” says Benge.
McGrath says he is excited to have been able to contribute to Cure Kids, a New Zealand charity that’s close to his heart.
“I feel passionate about devoting my time towards something that really matters. I’m in awe of the work Cure Kids is doing to help our Kiwi kids. It has been a rewarding process to create the illustrations and pen the story behind the Red Nose. I can’t wait to share it with my own kids!” says McGrath.
Kiwa Digital were able to develop the innovative app through their leading experiential technology. This app is interactive, educational and loaded with features like Swipe-to-Read™ so kids can highlight and play back the story at their own pace, Touch-to-Hear™ to have individual words spoken, and Touch-to-Spell™ to hear the letters that spell each word. To quote Eva “It’s cool. The special red nose just grew a story!”
This September all New Zealanders are encouraged help Cure Kids deliver on its mission to fund big research for little lives. Discover the app, download the storybook, and through doing so, donate to Cure Kids.
For more information, please contact:
M:021 292 0252;
For more information please visit www.rednoseday.co.nz
About the app:
Back Home to You, A Red Nose Fable by Raymond McGrath is available on both Apple and Google Play store.